"Alice in Wonderland is being positioned as the grown-up's answer to Disney Princess, with licensing agreements that make Ed Hardy look restrained by comparison. The new "lifestyle program," inspired by the Tim Burton movie Alice in Wonderland, is aimed at consumers 12 through 34 and includes enough home decor, apparel and designer accessories to choke a Cheshire cat."Read the rest of this article, "Marketing Wonderland" in the Calgary Herald.
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