Dallas Market Center Reaches Social Media Milestone
More than 5,000 people “like” company’s Facebook page
By Dallas Market Center
DALLAS – August 22, 2011 – Dallas Market Center, the world’s most complete wholesale resource, today announced that its Facebook page has reached more than 5,000 “likes.” This important milestone comes just over 18 months after the company launched its Facebook in January 2010. The Dallas Market Center Facebook page has become a community for ongoing conversations with customers and those interested in the industries the company serves. Participants engage with the brand every day and receive useful information on their own schedule.
“We are thrilled that so many of our customers are engaged in our social media platforms,” said Cindy Morris, COO, Dallas Market Center. “Through Facebook and Twitter our buyers and exhibitors have a more personal way to interact with our brand, while in turn we are able to share important information about our business and the entire industry.”
Facebook is just one part of the social media strategy of Dallas Market Center, which also includes more than 2,700 followers on Twitter and the Dallas Market Center YouTube channel. Information is shared daily through social media sites including industry news, market announcements and much more. During Markets, dozens of updates are issued regarding special events, educational opportunities, trend information, hospitalities and buyer giveaways.
“Social media is an excellent tool for us to reach our customers and talk with them, not just at them,” said Jane R. Robertson, EVP of marketing, Dallas Market Center. “Our social media team continues to seek new ways to connect with retailers, manufacturers and sales reps – more exciting things are to come.”
About Dallas Market Center
Founded in 1957, Dallas Market Center is the world’s most complete wholesale marketplace. Within its marketplace of more than five million square feet, retailers from around the globe source products ranging from home furnishings, gifts, decorative accessories and lighting to textiles, fashion accessories and men's, western, women's and children's apparel. With more than 50 markets each year attended by more than 200,000 retail buyers from all 50 states and 78 countries, Dallas Market Center offers hundreds of events and seminars geared toward helping retailers expand business and increase profits. As a result, more than $8 billion in estimated wholesale transactions are conducted annually within the Dallas Market Center complex. The Dallas Market Center website is available at www.dallasmarketcenter.com.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Sunday special: A new book by Pamela Danziger
"Putting the Luxe Back in Luxury: How New Consumer Values are Redefining the Way We Market Luxury" by Pamela N. Danziger
By Paramount Market Publishing
Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U.S. and account for more than 80 percent of all luxury spending. You will find them in the lobbies of five-star hotels, at boutique counters, and on the sales floors of high-end department stores. They can also be found at auto shows and in art galleries, and they are often major contributors to a wide spectrum of not-for-profit organizations.
Butterflies and Temperate Pragmatists
But clearly this market is not one market. This new book by one of the foremost experts on retail and discretionary spending redefines the luxury market today, segmenting it by the obvious demographics of age and income, and by the more nuanced characteristics of life stage and lifestyle, which better explain consumer relationships with high-end brands.
The author uses survey data collected between 2007 and the first quarter of 2011 to define five distinct groups within the luxury market--Butterflies, Cocooners, Aspirers, Temperate Pragmatists, and X-Fluents. Each of these groups makes up approximately one fifth of the market. Understanding these five groups of consumers, especially the new Temperate Pragmatists, will be the key to surviving and thriving in today's highly competitive luxury marketplace.
A 10-Year Drought
Pam Danziger is one of the most astute observers of how consumers spend their discretionary income. In this, her latest book, she offers insights into the shopping and spending behavior of top-tier consumers, warning that as Baby Boomers age out of their peak earning (and spending) years, luxury markets won't see another wave of consumers with as much spending power until about 2020. In the meantime, marketers, retailers and service providers will have to work harder and smarter to maintain or grow their brand share.
"Putting the Luxe Back in Luxury" also examines the myth that luxury consumers don't use the internet and points out that many luxury marketers are missing the mark by refusing to allow their time-starved clients to shop online. Replete with interviews from dozens of retail industry experts, thought leaders, and top brand executives the book offers you their sage advice along with strategies and Danziger's own prescriptions for rainmaking in the face of the drought.
Find out about the demographic and economic forces that will shape the high-end market for the next 10 years. Learn how leading brands are adjusting to the biggest wave of changes to sweep through the luxury market in decades.
An important book for brand managers and a must-read book for marketers of all stripes.
(272 pages, paperback, ISBN 978-0-9819869-4-4; May 2011)
By Paramount Market Publishing
Meet the HENRYs (High Earning Not Rich Yet households with incomes of $100,000 or more). They along with their wealthier counterparts, including the sometimes overlooked millionaires living next door, make up the top 20 percent of household incomes in the U.S. and account for more than 80 percent of all luxury spending. You will find them in the lobbies of five-star hotels, at boutique counters, and on the sales floors of high-end department stores. They can also be found at auto shows and in art galleries, and they are often major contributors to a wide spectrum of not-for-profit organizations.
Butterflies and Temperate Pragmatists
But clearly this market is not one market. This new book by one of the foremost experts on retail and discretionary spending redefines the luxury market today, segmenting it by the obvious demographics of age and income, and by the more nuanced characteristics of life stage and lifestyle, which better explain consumer relationships with high-end brands.
The author uses survey data collected between 2007 and the first quarter of 2011 to define five distinct groups within the luxury market--Butterflies, Cocooners, Aspirers, Temperate Pragmatists, and X-Fluents. Each of these groups makes up approximately one fifth of the market. Understanding these five groups of consumers, especially the new Temperate Pragmatists, will be the key to surviving and thriving in today's highly competitive luxury marketplace.
A 10-Year Drought
Pam Danziger is one of the most astute observers of how consumers spend their discretionary income. In this, her latest book, she offers insights into the shopping and spending behavior of top-tier consumers, warning that as Baby Boomers age out of their peak earning (and spending) years, luxury markets won't see another wave of consumers with as much spending power until about 2020. In the meantime, marketers, retailers and service providers will have to work harder and smarter to maintain or grow their brand share.
"Putting the Luxe Back in Luxury" also examines the myth that luxury consumers don't use the internet and points out that many luxury marketers are missing the mark by refusing to allow their time-starved clients to shop online. Replete with interviews from dozens of retail industry experts, thought leaders, and top brand executives the book offers you their sage advice along with strategies and Danziger's own prescriptions for rainmaking in the face of the drought.
Find out about the demographic and economic forces that will shape the high-end market for the next 10 years. Learn how leading brands are adjusting to the biggest wave of changes to sweep through the luxury market in decades.
An important book for brand managers and a must-read book for marketers of all stripes.
(272 pages, paperback, ISBN 978-0-9819869-4-4; May 2011)
Saturday special: social media
Labels:
business issues,
marketing
on
, |
"Tweeting Your Way To Business Success" is the title of a blog post at Jola Interactive. The author writes: "social media marketing is well worth the investment because, when executed properly, your organization will excel."
Read the entire article here.
Read the entire article here.
A new marketing tool for indepdendent retailers
Labels:
business issues,
marketing,
retailer
on
, |
press release
February 21, 2011, Pittsburgh, PA -- SnapRetail, a company that makes it easy for independent retailers to use email, Facebook and Twitter to market products and increase sales, has unveiled new enhancements to its TrafficBuilder product. SnapRetail’sTrafficBuilder is a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing communications in minutes, with branded content from leading vendors including Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK, Evergreen and more.
“We listen carefully to our customers,” said SnapRetail CEO Ted Teele. “The enhancements we have announced today came directly from our retailers’ suggestions and continue to help us shape TrafficBuilder into a product that will most help them in marketing their stores.” TrafficBuilder was launched in November of 2010.
“It’s the little things in SnapRetail’s TrafficBuilder that make the product so great,” said Kym Priest, owner of St. John’s Gift Shop in Springfield, Mo. “I love the ability it gives me to post every single campaign to Facebook with just a click of the mouse or the ease of finding vendor images within my content library. And, what's even better is that the features keep rolling out. Every time I log into TrafficBuilder there's something new that's making marketing my store easier and faster.”
Major Addition: Customizable Photo Albums
One of the most exciting new enhancements to the system is the release of customizable photo albums. Retailers love the vendor-created photo albums that are a popular feature of TrafficBuilder, but many asked for the ability to create their own albums. This new feature allows retailers to drag-and-drop product images into an album, create custom captions, and send to their customers via email, Facebook, and Twitter.
“The online albums are a great way to let customers see what new products the retailer is stocking in their store. And, it even gives customers the ability to reserve a product right from within the album. This means retailers will be able to create buzz, track demand for products, and let their customers reserve products all online – without the cost or time of maintaining a full commerce website,” explained Teele.
Additional updates to the system include the addition of new seasonal templates, expanded reporting capabilities, and an enhanced text editor to help retailers create more attractive marketing messages. Retailers can take a 30 day test drive of the software to quickly build great marketing to their customers and to experience the new features by clicking here.
About SnapRetail
SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.
February 21, 2011, Pittsburgh, PA -- SnapRetail, a company that makes it easy for independent retailers to use email, Facebook and Twitter to market products and increase sales, has unveiled new enhancements to its TrafficBuilder product. SnapRetail’sTrafficBuilder is a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing communications in minutes, with branded content from leading vendors including Vera Bradley, Mud Pie, Yankee Candle, Midwest-CBK, Evergreen and more.
“We listen carefully to our customers,” said SnapRetail CEO Ted Teele. “The enhancements we have announced today came directly from our retailers’ suggestions and continue to help us shape TrafficBuilder into a product that will most help them in marketing their stores.” TrafficBuilder was launched in November of 2010.
“It’s the little things in SnapRetail’s TrafficBuilder that make the product so great,” said Kym Priest, owner of St. John’s Gift Shop in Springfield, Mo. “I love the ability it gives me to post every single campaign to Facebook with just a click of the mouse or the ease of finding vendor images within my content library. And, what's even better is that the features keep rolling out. Every time I log into TrafficBuilder there's something new that's making marketing my store easier and faster.”
Major Addition: Customizable Photo Albums
One of the most exciting new enhancements to the system is the release of customizable photo albums. Retailers love the vendor-created photo albums that are a popular feature of TrafficBuilder, but many asked for the ability to create their own albums. This new feature allows retailers to drag-and-drop product images into an album, create custom captions, and send to their customers via email, Facebook, and Twitter.
“The online albums are a great way to let customers see what new products the retailer is stocking in their store. And, it even gives customers the ability to reserve a product right from within the album. This means retailers will be able to create buzz, track demand for products, and let their customers reserve products all online – without the cost or time of maintaining a full commerce website,” explained Teele.
Additional updates to the system include the addition of new seasonal templates, expanded reporting capabilities, and an enhanced text editor to help retailers create more attractive marketing messages. Retailers can take a 30 day test drive of the software to quickly build great marketing to their customers and to experience the new features by clicking here.
About SnapRetail
SnapRetail makes it easy for independent retailers to market products, increase sales and compete with larger retailers. The Pittsburgh-based company provides the industry’s only digital marketing & content aggregation system designed to improve the unique marketing and selling needs of independent retailers. The company created TrafficBuilder, a virtually automatic marketing system that gives independent retailers all of the materials needed to create compelling marketing materials in minutes. More information is available on www.snapretail.com and SnapRetail’s Facebook Fan Page: http://www.facebook.com/snapretail.
Saturday special: emails
Labels:
business issues,
marketing,
retailer
on
, |
Here are examples of four Thanksgiving- and holiday-themed emails from home furnishings retailers.
 |
| Williams Company Store |
 |
| Kirkland's |
 |
| Crescent Moon |
 |
| local home + gifts |
Saturday special: marketing with Foursquare
Labels:
business issues,
marketing,
retailer
on
, |
Hubspot interviews restaurateur Joe Sorge of AJ Bombers about a marketing event he ran through Foursquare, the social media application. Read more.
Watch an interview with Joe Sorge.
Mashable wrote last year why Foursquare could be the next Twitter.
Learn more about Foursquare at the company's website.
Watch an interview with Joe Sorge.
Mashable wrote last year why Foursquare could be the next Twitter.
Learn more about Foursquare at the company's website.
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